Media: getting your story out there

The New York Times devoted their Magazine on Sunday to cancer and I was lucky enough to have my story included in the online version. This is the second time I have appeared in the New York Times and no, I don’t know anyone who works there. However, I am an avid Times reader and in both cases responded to a request for reader’s stories. Each time I got back to the editors shortly after the request was made (important) and had a striking, high resolution image to accompany my story. The clipping on the left is from 2010 and Sadie Dayton took the photo.

For Sunday’s version, which you can see here, I included a recent headshot taken by my friend Daniel Mathieu. And happily for Daniel and myself (and lung cancer, which is why I do this stuff in the first place) we got top billing.

So my advice is to be on the lookout for opportunities to share your story with media and when they present themselves be ready (elevator speech and accompanying image) and don’t be shy. You might be just what they were looking for.

xo